Artificial Intelligence And Trust In Financial Services: The Future Of Fintech And Insurtech

Abstract

This study explores the role of Artificial Intelligence (AI) in shaping consumer trust in Fintech and Insurtech. As digital finance expands, understanding trust dynamics is critical for businesses, regulators, and consumers. This research aims to develop and validate a unified trust model applicable to both Fintech and Insurtech. Utilizing a mixed-methods approach, the study combines qualitative interviews with industry experts and a quantitative survey of 1,000 respondents. The findings indicate that perceived efficiency and transparency significantly influence AI trust, while data security concerns persist. This thesis provides theoretical insights and practical recommendations for fostering trust in AI-driven financial services.