Social Media and Political Mobilization in Pakistan: A Case Study of the 2024 General Elections

Abstract

Abstract

Social media has become a critical tool for political mobilization in Pakistan, particularly in the context of the 2024 General Elections. This study examines how platforms such as Twitter, Facebook, and TikTok influenced political participation, voter behavior, and party strategies. By analyzing online political campaigns, digital activism, and the role of influencers, this research explores how social media shaped electoral dynamics. Using a mixed-methods approach, including content analysis and surveys, the study evaluates the extent to which social media facilitated political awareness, misinformation, and voter engagement. The findings highlight the growing reliance of political parties on digital platforms to mobilize support, the role of social media in shaping public discourse, and its impact on election outcomes. The study also addresses challenges such as digital divides and online misinformation. Understanding these dynamics is crucial for assessing the future of political engagement in Pakistan’s evolving digital landscape.

Keywords: Social media, political mobilization, 2024 elections, Pakistan, misinformation, young voters, digital campaigning.