The Role of Fintech in the Banking Sector of Pakistan

Abstract

The rapid development of financial technology is changing the banking industry, making banks more efficient and encouraging sustainable financial practices. This study uses corporate social responsibility (CSR) and green finance (GF) as intermediary factors to examine the effects of fintech on banking sustainability in Pakistan. This research used a quantitative approach to obtain data from 200 banking experts including credit managers and sustainability officers who work in different conventional banks across Pakistan. The analysis employed PROCESS Hayes Model 6 as the sequential mediation analysis technique. Fintech plays a fundamental role in promoting sustainability in banking operations across emerging Pakistani markets along with other countries where digital financial solutions advance environmental and social economic advancement goals.

Keywords: Fintech, banking sector, green finance, corporate social responsibility