THE CATALYTIC ROLE OF INNOVATIVENESS: UNPACKING THE MEDIATING PATHWAYS TO VENTURE SUCCESS

Abstract

Innovativeness sequential relationship of an entrepreneurial intention, a venture self-efficacy, an opportunity recognition and a venture success is analyzed in the study. Among the findings is that innovativeness has a positive significant effect on entrepreneurial intention, which, conversely, exerts a positive effect on entrepreneurial self-efficacy. Increased entrepreneurial self-efficacy has a great influence in making opportunity recognition by assuring the entrepreneur on making an opportunity recognition as well as judgement on feasible business opportunities. Moreover, opportunity recognition is also a major driver of the entrepreneurial outcome in that its presence shows a major and significant positive influence on venture success. The results validate that each of the relationships that have been proposed as positive and significant, implying that innovativeness should be encouraged to instigate the entrepreneurial intention, establish self-efficacy as well as increase opportunity recognition that culminates in success of the venture. The study possesses important policy, teaching, and entrepreneurship growth programme implications as it focuses on the importance of an integrated approach to creatively improving the aspects of confidence and awareness of opportunity to achieve long-lasting entrepreneurial accomplishments.

Keywords: Innovativeness, Entrepreneurial Intention, Entrepreneurial Self-Efficacy, Opportunity Recognition, Venture Success.