TECHNOLOGY AND INNOVATION CAPABILITIES AS DRIVERS OF ENTREPRENEURIAL SUCCESS IN INTERNATIONAL BUSINESS: THE ROLE OF CULTURAL MANAGEMENT PRACTICES AND CONFLICT RESOLUTION STRATEGIES

Abstract

The intensification of global competition has increased scholarly interest in understanding how firms leverage internal capabilities to strengthen entrepreneurial outcomes in international markets. Grounded in the Resource-Based View, this study investigates the influence of technology and innovation capabilities on entrepreneurial success, while further examining the moderating roles of cultural management practices and conflict resolution strategies. A quantitative, cross-sectional survey design was employed, targeting managerial and professional employees from export-oriented manufacturing firms operating in technologically intensive environments. Data were analyzed using SPSS for preliminary diagnostics and SmartPLS for measurement and structural model assessment. The findings reveal a significant positive effect of technology and innovation capabilities on entrepreneurial success, highlighting the strategic value of capability development in dynamic global contexts. Additionally, both cultural management practices and conflict resolution strategies emerged as significant moderators that strengthened the capability–success relationship, suggesting that social and relational practices enhance the utilization of technological and innovative competencies. These results extend theoretical understanding of how complementary organizational processes support capability deployment and offer practical insights for firms seeking to improve international venture performance.

Keywords:  Technology, Innovation Capabilities, Entrepreneurial Success, Cultural Management Practices, Conflict Resolution Strategies, International Business