ROLE OF ARTIFICIAL INTELLIGENCE IN ENHANCING ARCHITECTURAL CREATIVITY AND IDEATION: A QUANTITATIVE STUDY

Abstract

It is evident that AI is playing an increasingly important role in the fields of art by improving design ideation and facilitating the decision-making process. This study aims to explore the application of AI for improving creativity and ideation within the field of architecture using a quantitative approach to research. In essence, the main goal of the research is to examine the impact of AI on the creativity of students and architects. A well-structured questionnaire was administered to architecture students and practitioners for gathering quantitative information about their use of AI systems and how they contribute to the improvement of their creativity levels and efficient ideation process. The data obtained were then subjected to statistical analysis to determine the correlation between AI use and creativity levels of designers. The results reveal that AI plays a vital role in boosting ideation rates, broadening the range of design options, and facilitating concept exploration. The respondents noted that AI helps in developing novel designs, visual cues, and design variants, thus encouraging creative cognition. Nonetheless, the outcomes have revealed that AI is more of an aid tool than a substitute for human innovation. Some of the barriers identified include over-reliance on AI-generated output and poor contextual comprehension. AI is found to have a positive and supportive impact on the creation and ideation process of architecture. It is therefore suggested that AI should be used as a collaborative design tool in architecture education and practices so as to tap into the creative side without losing touch with human-centricity.