DR. NEELAM AKBAR; DR. GUL GHUTAI*; DR. MUHAMMAD TARIQ YOUSAFZAI. ARTIFICIAL INTELLIGENCE TRANSFORMATIONS IN MARKETING: THE NEXUS BETWEEN CHATBOTS’ PERCEIVED USEFULNESS, PERCEIVED CREDIBILITY, AND BRAND LOYALTY IN E-COMMERCE. Policy Journal of Social Science Review, [S. l.], v. 3, n. 8, p. 455–467, 2025. Disponível em: https://policyjssr.com/index.php/PJSSR/article/view/447. Acesso em: 27 sep. 2025.