GHAYYUR QADIR; GULLALIE ANUM KHAN; IHTESHAM KHAN; SAQIB SHAHZAD. FROM ORIENTATION TO OUTCOMES: HOW ENTREPRENEURIAL MARKETING AND INNOVATION CAPABILITIES DRIVE SME SUCCESS. Policy Journal of Social Science Review, [S. l.], v. 3, n. 1, p. 470–502, 2025. Disponível em: https://policyjssr.com/index.php/PJSSR/article/view/515. Acesso em: 18 mar. 2026.