Rehmatullah Khan, Dr. Javeria andleeb Qureshi and Kaleem Saifullah (2025) “FROM EMPLOYEES TO BRAND AMBASSADORS: THE INTERPLAY OF EMPLOYER BRANDING, EMPLOYEE ENGAGEMENT, AND CONSUMER PERCEPTIONS ”, Policy Journal of Social Science Review, 3(8), pp. 234–349. Available at: https://policyjssr.com/index.php/PJSSR/article/view/434 (Accessed: 1 February 2026).