*Dr. Rana Tahir Naveed, Dr. Jamal Zaidi and Dr. Tasawar Abdul Hamid (2025) “LINKING TQM TO PROFITABILITY AND MARKET SHARE: THE MEDIATING ROLE OF CUSTOMER SATISFACTION AND THE MODERATING ROLE OF COMPETITIVE INTENSITY IN SERVICE INDUSTRIES”, Policy Journal of Social Science Review, 3(6), pp. 371–389. Available at: https://policyjssr.com/index.php/PJSSR/article/view/695 (Accessed: 2 February 2026).