*Dr. Rana Tahir Naveed, Dr. Jamal Zaidi, and Dr. Tasawar Abdul Hamid, “LINKING TQM TO PROFITABILITY AND MARKET SHARE: THE MEDIATING ROLE OF CUSTOMER SATISFACTION AND THE MODERATING ROLE OF COMPETITIVE INTENSITY IN SERVICE INDUSTRIES”, PJSSR, vol. 3, no. 6, pp. 371–389, Jun. 2025.