Dr. Neelam Akbar, et al. “ARTIFICIAL INTELLIGENCE TRANSFORMATIONS IN MARKETING: THE NEXUS BETWEEN CHATBOTS’ PERCEIVED USEFULNESS, PERCEIVED CREDIBILITY, AND BRAND LOYALTY IN E-COMMERCE”. Policy Journal of Social Science Review, vol. 3, no. 8, Aug. 2025, pp. 455-67, https://policyjssr.com/index.php/PJSSR/article/view/447.