1.
Misbah Mustafa, Adnan Ahmed Sheikh. THE INFLUENCE OF CUSTOMER GOAL SALIENCE ON CUSTOMER ENGAGEMENT AND BRAND PERFORMANCE: AN EXTENSION OF THE TAM2 MODEL. PJSSR [Internet]. 2025 May 17 [cited 2025 Aug. 13];3(5):227-42. Available from: https://policyjssr.com/index.php/PJSSR/article/view/286