*Dr. Rana Tahir Naveed, Dr. Jamal Zaidi, Dr. Tasawar Abdul Hamid. LINKING TQM TO PROFITABILITY AND MARKET SHARE: THE MEDIATING ROLE OF CUSTOMER SATISFACTION AND THE MODERATING ROLE OF COMPETITIVE INTENSITY IN SERVICE INDUSTRIES. PJSSR [Internet]. 2025 Jun. 30 [cited 2026 Feb. 1];3(6):371-89. Available from: https://policyjssr.com/index.php/PJSSR/article/view/695