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*Shumaila Hassan, *Muhammad Farooq Jan, Muhammad Hassan. PERCEIVED TRANSPARENCY AND SUSTAINABLE UNBOXING EXPERIENCES AS DRIVERS OF BRAND AUTHENTICITY IN EMERGING MARKETS. PJSSR [Internet]. 2026 Mar. 11 [cited 2026 Mar. 12];4(3):390-9. Available from: https://policyjssr.com/index.php/PJSSR/article/view/824